More than 280,000 people have signed a petition on asking Disney to drop the trademark.
Prior to the release of the 2019 Lion King remake, the trademark caused controversy in East Africa. In 2003, Disney was granted a trademark protecting the phrase from being used on clothing and footwear. It was nominated for Best Original Song at the 1995 Academy Awards, and was later ranked the 99th best song in movie history by the American Film Institute on a list of 100. The song was written by Elton John (music) and Tim Rice (lyrics), who found the term in a Swahili phrasebook. A meerkat and a warthog, Timon and Pumbaa, teach Simba that he should forget his troubled past and live in the present. Thik hai, I’m going now (Alright, I’m going now). I’m going shopping to buy milk, bread and vegetables. In 1994, the Walt Disney Feature Animation animated film The Lion King brought the phrase international recognition, featuring it prominently in the plot and devoting a song to it. In this regard, it’s a bit like the word achha and is often used along with achha or instead of achha.
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